Master Thesis: Destination Management Organisations and Regional Development in Switzerland
Challenges and Success Factors for Cooperation in Destination Development
In many parts of Europe and in Switzerland tourism is seen as an instrument for regional development in peripheral areas. The allocation of roles and tasks between destination management organisations (DMOs) and regional development organisations are often unclear in destination management and development. Both are key players in destination development and effective cooperation between them is essential. The aim of this study was to explore the challenges and success factors of cooperation between DMOs and regional development within Switzerland by comparing two different destinations and to identify obstacles and key drivers for joint success. Applying a qualitative research design data was collected through semi-structured interviews with stakeholders of the destinations Engadin Samnaun Val Müstair and Leukerbad and additional expert interviews. The 15 interviews were analysed using content analysis to obtain an outline of the role understanding of the various stakeholders of a destination and their cooperation. An overview of factors for successful cooperation between different organisations was derived. The study showed that the destination structure is essential for effective destination development and requires regular review. To overcome the current challenges in tourism, destination development should focus on a living space perspective in the future.
