Master in Corporate Communication
Goals and contents
Corporate communication plays today a key role in the management of organizations, by helping them project who they are and what they do and by participating in the decision making process. In charge of managing relationships with the organization's stakeholders, corporate communication contributes to enhance the quality of corporate and business decisions. It also steers the organizational identity processes at the heart of corporate branding. It therefore contributes to the management of the organization's reputation capital, a key factor influencing the ability of an organization to attract strategic resources. In this it is a strategic partner of other corporate functions: for instance in managing relationships with investors, it interacts with financial managers; in dealing with public authorities and regulators, it collaborates with legal services; in addressing issues of identity and corporate culture, it partners with human resources specialists; in communicating with customers, it collaborates with marketers, etc. Corporate communication specialists therefore need to acquire solid general management skills in order to carry out their roles effectively.
To this purpose, the programme develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of organisation, business economics and management. In order to help develop these analytical and decision making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, etc.
The two-year programme consists of general management courses, core courses, elective courses and the Capstone Work.
The General Management courses (30 ECTS) cover the main areas of management and are offered in common with the Master in Marketing and the Master in Management. These are compulsory and to be taken during the first term.
The Core courses (36 ECTS) are specialization courses distributed on the second and third term. They include two methodology courses (Data Analysis and Corporate Communication Research). Core course are compulsory.
The Elective courses (24 ECTS) are to be chosen from relevant courses on corporate communication related topics. The list of electives offered during each term can change. The choice of an elective is to be agreed upon with the program coordinator. Electives can be taken during the second and third term of the program (if needed also during the fourth term). The selection of specific elective courses allow students to obtain 'minors'.
The Capstone Work (30 ECTS) consists in the Field project (12 ECTS) and the Master's Thesis (18 ECTS), both to be carried out in the fourth term.
During the second and third semesters, students are required to earn 24 ECTS of electives courses.
Students can choose the courses they are interested in, among (a) elective courses offered in four distinctive minors, (b) other electives and (c) core courses offered in other USI's Master programmes.
Students can decide to obtain one or two 'minors' by taking all courses listed in the minor(s) of their choice. Every 'minor' consist of four courses of 3 ECTS for a total of 12 ECTS.
Master of Science in Communication and Economics, Major in Corporate Communication