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Master in International Tourism

Structure and contents

Tourism is a relevant phenomenon of modern societies and an important economic reality worldwide. But its historical roots, social mechanisms, and the economic logic of tourism are not yet fully understood.

This is due to the complexity of the phenomenon: the tourist can be a business traveller, a package tourist or an adventurer; and the so called `tourism industry` comprises anything from a souvenir dealer in Hindustan to a five-star hotel on the Còte and from a bar keeper on Bali to a tour operator in Chicago.


Therefore, studying tourism implies investigating the variety of motives and types of behaviour, as well as the multitude of agents organizing and offering tourist services against the background of political, social, and economic realities. The complex phenomenon that tourism is can only be fully understood by taking a multidisciplinary approach.


The Master in International Tourism seeks to respond to this challenge and offers a programme that goes beyond the limited focus of professional masters courses, proposing instead a transversal and multidisciplinary approach at university level.


The goal is to achieve competence through academic discourse, toolkits from different disciplines and a deeper understanding of the phenomenon.


In this way, the Master in International Tourism is an alternative and a complement to existing educational offers with a focus on professional skills.

Study programme

Semester 1 (31 ECTS) Boarding:

  • Consumer Behaviour in Tourism
  • Cultural History of Tourism
  • E-Tourism Technology Labs
  • Event Management
  • Intercultural Communication
  • International Relations and Tourism
  • Management of Small and Medium Enterprises
  • New Media for Tourism Communication
  • Tourism Economics


Semester 2 (33 ECTS) Deepening:

  • Aviation Management
  • Business Travel
  • Destination Management and Marketing
  • Economics of Transport and Mobility
  • Human Resource Management
  • Research Methods in Tourism
  • Sustainable Tourism Colloquium
  • Tourism Planning and Development
  • UNESCO World Heritage and Tourism

Semester 3 (33 ECTS) Applying:

  • Accounting
  • Architecture and Tourism
  • Corporate Strategy
  • International Tourism Marketing
  • Risk and Crisis Management in Tourism
  • Tourism Service Management
  • Tourism Career Lab

Semester 4 (23 ECTS) Mastering:

  • Tourism Consultancy Project
  • Internship
  • Study Tour
  • Electives: World Challenge Programme
  • Master Thesis




Master of Arts in Economics and Communication, Major in International Tourism

Type de rendez-vous
Università della Svizzera italiana (USI)
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