Master in International Tourism


Università della Svizzera italiana (USI)




Master of Arts in Economics and Communication, Major in International Tourism

Structure and contents

Tourism is a relevant phenomenon of modern societies and an important economic reality worldwide. But its historical roots, social mechanisms, and the economic logic of tourism are not yet fully understood.

This is due to the complexity of the phenomenon: the tourist can be a business traveller, a package tourist or an adventurer; and the so called `tourism industry` comprises anything from a souvenir dealer in Hindustan to a five-star hotel on the Còte and from a bar keeper on Bali to a tour operator in Chicago.

Therefore, studying tourism implies investigating the variety of motives and types of behaviour, as well as the multitude of agents organizing and offering tourist services against the background of political, social, and economic realities. The complex phenomenon that tourism is can only be fully understood by taking a multidisciplinary approach.

The Master in International Tourism seeks to respond to this challenge and offers a programme that goes beyond the limited focus of professional masters courses, proposing instead a transversal and multidisciplinary approach at university level.

The goal is to achieve competence through academic discourse, toolkits from different disciplines and a deeper understanding of the phenomenon.

In this way, the Master in International Tourism is an alternative and a complement to existing educational offers with a focus on professional skills.

Study programme

Semester 1 (27 ECTS) Boarding:

  • Consumer Behaviour in Tourism
  • Cultural History of Tourism
  • E-Tourism Technology Labs
  • Event Management
  • International Relations and Tourism
  • New Media for Tourism Communication
  • Rhetoric and Persuasion in Tourism Communication
  • Tourism Econmics

Semester 2 (30 ECTS) Deepening:

  • Aviation Management
  • Business Travel
  • Destination Management and Marketing
  • Economics of Transport and Mobility
  • Human Resource Management
  • Tourism and World Heritage
  • Tourism Planning and Development
  • Research Methods in Tourism

Semester 3 (30 ECTS) Applying:

  • Accounting
  • Architecture and Tourism
  • Colloquium: Sustainable Tourism
  • Management of Small and Medium Enterprises
  • International Tourism Marketing
  • Risk and Crisis Management in Tourism
  • Tourism Service Management

Semester 4 (33 ECTS) Mastering:

  • Filed Project
  • Study Tour
  • Internship
  • Thesis



Fees and grants

Tuition fees for the Master's degrees amount to CHF 4,000 per semester. Applicants whose official residence was in Switzerland (including Liechtenstein and Campione d'Italia, under certain conditions) at the time of the final high school exam (Maturità) pay a reduced semester fee of CHF 2,000.

Tuition fees are payable at the beginning of each term, by the deadline indicated on the invoice; fee payment is an essential condition for matriculating or renewing one's enrolment.

For the academic year 2017/2018, the Foundation for the Lugano Faculties of the Università della Svizzera italiana will award a total of 60 one-off study grants of the amount of CHF 4'000 each. The merit-based grants are given to the students admitted to the first year of a USI Master programme starting in September 2017.


The formal requirement for admission is a Bachelor's degree from a recognized academic institution in Economics, Communication Sciences, Political Science, Tourism, or other related fields (please contact Eva if you are not sure).

For Bachelor degrees obtained in Switzerland we accept degrees from recognised or accredited Swiss Higher Education Institutions (Universities and Universities of Applied Sciences) listed by Swissuniversities.

The full, most up-to-date list is available here: Swissuniversities
Applicants holding a Bachelor degree of a recognised University of Applied Sciences (in Switzerland the so-called 'Fachhochschule') may be admitted with 30 additional ECTS to be obtained during the master through elective courses freely chosen by the student.
As the places offered are limited, selection can be effected on the basis of academic results.
Admissions will be treated on a case by case basis.

Application procedure

To submit your application, please refer to the indications for filling out the online form available here.

Applications will be accepted starting from January.

Application deadline is June 30.
Application deadline for candidates who need a visa is April 30.

Late applications will be considered only in case of available places.

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