La piattaforma per lo sviluppo regionale in Svizzera

Formazione e formazione continua

Panoramica formazione e formazione continua

Master of Science in Corporate Communication

The programme stretches over two years (120 ECTS credits).

During the first year

MCC students attend core courses.

During the second year

MCC students personalise study curricula according to their individual interests and apply what they have learned.

The first semester: provides a solid general management foundation, covering topics such as strategy, organisation, finance, stakeholder management, and marketing.

The second semester: provides courses addressing communication relevant aspects. Their discussion is strongly linked with the concepts of general management, with the aim to highlight how communication is at the heart of organising practices and how communication management requires a deep understanding of the organisational logics. For instance, the Corporate Identity and Image course develops the understanding of how nurturing corporate identities, brands and reputations supports and informs the overall corporate strategy. Other examples of complementary courses are Organisational Behaviour and Organisational Communication or Essentials of Finance and Investor Relations. Methodological courses complete the offer of core courses, based on the strong belief that research is the bedrock of Corporate Communication, and given the increasing relevance and amount of data circulating today.

The third semester:  students can choose among a rich selection of elective courses or opt for an exchange programme with another university in Switzerland or abroad.

The Master’s portfolio of electives is organised in four thematic areas:

  • Corporate Social Responsibility and the Common Good
  • Crossmedia, Transmedia and Multimodal Communication
  • Visual and Material Culture
  • Customer Experience and Value

The last semester: students work on their capstone (18 ECTS) and attend a set of professionalizing courses (12 ECTS). For the capstone, they can choose to work in teams on a field project, consulting client organisations, or to individually write a Master’s thesis.
Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area.

Tipo di evento
Corso di studi
Università della Svizzera italiana, Via Buffi 13, 9600 Lugano
Università della Svizzera italiana
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